A U.S. court ruled Adidas did not mislead investors who claimed the company hid concerns about Kanye West’s behaviour before their partnership collapsed in 2022. Shareholders said they lost money when Adidas cut ties with West after his antisemitic remarks, but the court said reasonable investors understand the risks of celebrity collaborations. The split triggered a sharp share-price drop in 2023 and left Adidas holding more than €1B in unsold Yeezy inventory.
