Watch the exclusive interview with Renault, OMD, and Dailymotion Advertising as they break down the results of the groundbreaking Renault R4 Echo AI campaign. <br /><br />In this video, we sit down with the leaders who launched the world's first conversational advertising campaign. Discover the strategy, the challenges, and the game-changing results that are redefining how we measure advertising performance. <br /><br />Go beyond the numbers and hear directly from the experts about the shift from passive ad exposure to active consumer dialogue. <br /><br />Read the full Success Story: https://dailymotionadvertising.com/case/renault/ <br /><br />In This Video: <br />▶️ Céline Gassiat, Responsable pôle Media at Renault <br />▶️ Damien Prybis, Digital Director Strategy & Investment at OMD <br />▶️ Julian Gellier, VP Sales France at Dailymotion Advertising <br /><br />What You'll Learn: <br />🚘 Why Renault chose to pioneer conversational advertising for the R4 launch. <br />🚘 How OMD shifted the measurement of success from impressions to intent. <br />🚘 The technology behind Echo AI and how it transforms the user experience. <br />🚘 The real consumer questions that revealed invaluable insights into the purchase journey. <br /><br />About Echo AI: <br />Echo AI is Dailymotion Advertising's pioneering format that embeds trained conversational AI directly into video ads, allowing consumers to ask questions and receive instant answers without leaving the experience. <br />Learn more about EchoAI: https://dailymotionadvertising.com/article/echoai/ <br /><br />Connect with Us: <br />· Website: <br />https://www.dailymotion.com/advertising <br />· LinkedIn: <br />https://www.linkedin.com/showcase/dailymotionadvertising/ <br /><br />Subscribe to Dailymotion Advertising for more expert insights on AI-powered advertising, video intelligence, and marketing innovation.
