Most people saw the ad. Some people completed it. But these people? They wanted to know more. Watch the 60-second motion design video that breaks down the world's first conversational ad campaign.<br /><br />In partnership with Renault and OMD, Dailymotion Advertising launched a campaign that didn't just talk, it listened. This video visualizes the results of the groundbreaking Echo AI campaign for the Renault 4 E-Tech Electric, showing how we moved beyond vanity metrics to measure what truly matters: purchase intent.<br />See the data come to life as we illustrate the shift from 3.3M impressions to thousands of qualified conversations.<br /><br />Read the full Success Story: https://dailymotionadvertising.com/case/renault/<br /><br />Campaign Results Visualized:<br />▶️ The Reach: 3.3M impressions<br />▶️ The Attention: 82% completion rate<br />▶️ The INTENTION: Thousands of unique conversations and real consumer questions about price, range, and test drives.<br /><br />This is the future of advertising metrics, visualized.<br /><br />About Echo AI:<br />Echo AI is Dailymotion Advertising's pioneering solution that embeds conversational AI directly into video ads, allowing consumers to ask questions and receive instant answers without leaving the format.<br /><br />Connect with Us: <br />· Website: <br />https://www.dailymotion.com/advertising <br />· LinkedIn: <br />https://www.linkedin.com/showcase/dailymotionadvertising/ <br /><br />Subscribe to Dailymotion Advertising for more expert insights on AI-powered advertising, video intelligence, and marketing innovation.
