Why do luxury brands destroy their own unsold products?<br /><br />In most businesses, unsold items are discounted or donated.<br />But luxury brands don’t play by normal rules.<br /><br />This video explores the real reason brands like Louis Vuitton, Chanel, Hermès, Cartier, and Burberry refuse discounts and sometimes destroy unsold bags, clothes, perfumes, and watches.<br /><br />Luxury is not just about price.<br />It’s about rarity, control, and perception.<br /><br />In this video, you’ll learn:<br />• Why luxury brands never offer discounts or outlet sales<br />• How selling at lower prices damages brand value<br />• The danger of grey markets and second-hand resale<br />• Why some brands destroyed unsold stock instead of donating it<br />• How public pressure forced brands like Burberry to stop<br />• How sustainability is slowly changing the luxury industry<br /><br />In the luxury world, protecting the brand image is often more important than protecting the product.<br /><br />This video explains the hidden business logic of luxury branding in a Simple way
