http://www.AlternativeToMLM.com/?t=dm Tips On Google Adwords <br /><br />1. Use Keywords In Ad Text <br />Show the searcher that your ad is relevant. Google will display the keywords in bold in your ad if they are present. <br /><br />2. Bid High Initially <br />Google's ad system determines placement by both bid and CTR. To earn a high CTR, you first need to generate some clicks. Bid high initially so your ad is seen early in the search results. Once you have a high CTR, the cost per click will lower. <br /><br />3. Keep Ad Group Keyword List Short <br />Instead of having a single ad group with a large list of keywords, create many ad groups, each with a sort list. This will help you achieve tip #1.