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Pepsi Super Bowl LX Teaser “The Choice” Takes Aim at a Familiar Rival

2026-01-25 3,614 Dailymotion

Pepsi is stirring up early Super Bowl LX buzz with a teaser titled “The Choice,” built around a surprising visual twist. The brief spot features a polar bear — long associated with Coca-Cola — suddenly entering the frame and interacting with Pepsi branding, while a Coke can sits next to it.<br /><br />The moment is quick, provocative, and unmistakably intentional, leaning into decades of soda rivalry without spelling anything out. By borrowing a recognizable symbol and obscuring its competition, Pepsi sets up a playful but pointed tease that leaves the meaning open to interpretation as anticipation builds toward the full Super Bowl LX commercial.<br /><br />What do you think Pepsi is signaling with “The Choice”?<br />Be the critic on Fan Reviews!

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