Pepsi plays with soda lore in its Super Bowl LX spot “The Choice,” staging a blind taste test where a polar bear unexpectedly picks Pepsi. The moment lands with a twist of self-awareness, as the bear moves on with visible guilt, knowing its long-standing association with a rival brand makes the decision feel almost forbidden. It’s a quiet, humorous take on brand loyalty, leaning into pop-culture symbolism rather than spelling out the joke.<br /><br />What do you think of Pepsi using a polar bear to flip the script in its Super Bowl LX spot?<br />Be the critic on Fan Reviews!
