Kellogg’s Raisin Bran leans into cheeky wordplay with its extended Super Bowl LX spot “Will Shat,” starring William Shatner. The commercial uses Shatner’s unmistakable delivery and self-aware humor to make a lighthearted joke about fiber and its effects, turning a familiar health benefit into a knowing wink rather than an explicit punchline. It’s a confident, old-school Super Bowl approach that lets timing, tone, and Shatner’s presence do the work.<br /><br />Do you think Kellogg’s Raisin Bran found the right balance of humor and nostalgia with its Super Bowl LX spot?<br />Be the critic on Fan Reviews!
