Expedia leans into pop-culture charm in its Super Bowl LX ad “Going Places With Ken,” following Ken from the Barbie world as he packs up for a long-overdue vacation. The spot plays off Ken’s earnest optimism and wanderlust, using Expedia’s travel tools to show how easy it is to turn daydreams into real plans. By placing a familiar, beloved character at the center of the journey, the ad frames travel not just as a getaway, but as a chance to discover who you are when you finally go somewhere new.<br /><br />Does Expedia’s Super Bowl LX send-off for Ken make you want to book your own escape?<br />Be the critic on Fan Reviews!
