Squarespace takes a cinematic, self-aware approach in its Super Bowl LX ad “The Negotiation,” starring Emma Stone and directed by Yorgos Lanthimos. Built around a simple but clever premise — her name is Emma Stone, and she really, really wants EmmaStone.com — the spot turns a domain dispute into high drama. Lanthimos’ signature tone elevates the negotiation into something tense, precise, and slightly absurd, reinforcing the idea that owning your name online is worth fighting for.<br /><br />Would you go to these lengths to secure your own domain after watching Squarespace’s Super Bowl LX ad?<br />Be the critic on Fan Reviews!
