Hugo Boss CEO: Quiet luxury and smarter shoppers are reshaping fashion<br /><br />Speaking to Euronews in Dubai, Daniel Grieder outlined how the 100-year-old brand is using technology, experience-led stores and quieter luxury to adapt to changing consumer expectations.<br /><br />READ MORE : http://www.euronews.com/2026/02/06/hugo-boss-ceo-quiet-luxury-and-smarter-shoppers-are-reshaping-fashion<br /><br />Subscribe to our channel. Euronews is available on Dailymotion in 12 languages
