In this conversation with HousingWire’s Allison LaForgia, TrustEngine CEO Bob Jennings shares why the company’s focus is not just on expanding Mortgage Coach’s reach, but on making it easier for more loan officers to use it effectively. He outlined a strategy centered on tighter workflow integration, stronger borrower education and practical AI, all focused on helping lenders improve pull-through, deepen borrower relationships and position loan officers as far more than salespeople. <br /><br />“The product was definitely built with top LOs in mind,” he said. “The more typical LO producers, they see a tool like that, and they get intimidated by it, and so we needed to take that intimidation away.” <br /><br />#MortgageTech #LoanOrigination #BorrowerEducation #TrustEngine
