Malaysia’s digital economy is reshaping how businesses grow and how Malaysians earn. Platforms are now central to that shift — with TikTok Malaysia’s recent socioeconomic report estimating RM20 billion in economic contribution and over 147,000 jobs supported in 2025, alongside 100,000+ MSMEs participating in a single ecosystem.<br />But scale raises bigger questions. Who actually captures this value? How sustainable are these income streams?<br />And what does resilience look like for businesses built on platforms?<br />Tehmina Kaoosji speaks with Firdaus Fadzil, Malaysia Head of Public Policy, TikTok, to examine what’s really driving Malaysia’s platform economy — and what comes next.<br />
