Try to say the color… without reading the word. Harder than expected, right?<br /><br />That’s the Stroop effect.<br />Your brain automatically reads the word… even when it’s told to do something else.<br />Two pieces of information clash:<br />what you see and what your brain is used to doing.<br />Result: your brain glitches for a few seconds — and that’s exactly what we use in hypnosis to place a suggestion!
