In Niger, as in many other countries, the needs for family <br />planning and health services tend to be greatest among <br />the poorest and least educated people in rural areas. <br />However, the needs for HIV prevention tend to be greatest <br />among the richest. and best educated people in urban <br />areas. They may be better informed about HIV and how to <br />prevent it but, still, they engage in more high-risk sexual <br />activity (e.g., with non-cohabiting partners including <br />sex workers) and, while they may know they should wear <br />condoms, they fail to wear them often enough that they are <br />at high risk of acquiring HIV. <br /><br />With that in mind, the project has targeted sexually active <br />youth right across Niger with television spots and songs <br />featuring Mali Yaro, ZM and other popular entertainers.
