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Bryan Eisenberg: Focusing on the Sales Cycle

2009-09-17 7 Dailymotion

What happens if your onsite analytics look good, but you still aren’t drawing conversions? Bryan Eisenberg of FutureNow encountered that very situation when he was approached with a site that sells kayaks. He found that the problem was not with the individual pages on the site, but instead, with the actual process leading up to the conversion.

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