How Abu Dhabi is using museums, storytelling and innovation to redefine its global image<br /><br />Euronews Culture spoke to Steve Cox, the Executive Director (Acting) of Strategic Marketing and Communications at the Department of Culture and Tourism for Abu Dhabi, about the emirate's ambitious cultural expansion plans, including the upcoming Guggenheim Abu Dhabi.<br /><br />READ MORE : http://www.euronews.com/2026/07/08/how-abu-dhabi-is-using-museums-storytelling-and-innovation-to-redefine-its-global-image<br /><br />Spark your senses, wake your wonder. Euronews Culture seeks to show creativity in action and inspire our audience to explore the world through the five senses. Start your journey through the best of Europe's arts, gastronomy, traditions and high-end craftsmanship.
