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Nicole Kidman's Iconic AMC Theatres Ad Is Somehow Five Years Old

2026-08-13 1,052 Dailymotion

Somehow, it's already been five years since Nicole Kidman walked into an empty AMC theatre and taught the world that heartbreak feels good in a place like this. What started as a campaign celebrating the return to movie theatres quickly became a pop culture phenomenon that fans quoted, parodied, and eventually started reciting along with before movies.<br /><br />The Academy Award winner's dramatic tribute to the theatrical experience became far more famous than a typical commercial, inspiring everything from memes and Halloween costumes to a parody on Saturday Night Live. Five years later, Nicole Kidman's AMC entrance is still impossible to forget.

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