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Raise your voice - Unilever's unethical marketing practices

2009-11-01 3 Dailymotion

This depicts how, the much reputed multinational giant Unilever has resorted to an utterly disgraceful unethical marketing in Sri Lanka.<br /><br />Unilever this time around has copied a TV commercial by a local company for Unilever's local brand Wonderlight, which is an exact carbon copy. The so called 'copy-cat' advertisement is being scheduled on all mass media channels.<br /><br />This is the way Unilever treats local companies in developing countries?<br />This has been under critical concerns of many a consumers as well as local marketers and speaks blatantly of Unethical marketing of the multinational Unilever.<br /><br />It's a shame ! No wonder why people should boycott Unilver products in Sri Lanka.

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