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Manfred Fitzgerald, Lamborghini on the Importance of Brand Identity

2009-11-20 175 Dailymotion

Lamborghini's Manfred Fitzgerald talks to MeetTheBoss about brand strategy, corporate identity, and driving demand through a recession.<br /><br />Watch the full interview with Lamborghini's Director of Brand and Design at MeetTheBoss Business TV. <br /><br />Did you enjoy this video? Use the buttons above to share it, give it a star rating or leave comments below. We'd love to hear your thoughts.

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