Powerade launches its 2010 FIFA World Cup™ campaign with a new TV commercial featuring England star Wayne Rooney, highlighting the role the isotonic sports drink will play as the on-pitch hydration partner for every team at this summer’s tournament. <br />The new commercial, premiering on Sky Sports during the UEFA Champions League match between AC Milan and Manchester United on the 16th February 2010, sees a shirt-less Wayne Rooney fuelled by Powerade and its essential nutrients, take on a shirted Wayne Rooney fuelled by water, in a unique one-on-one skills and endurance duel. The two Rooneys enjoy a prolonged high intensity challenge in which only one of them can become victorious.
