Determining what it is that makes a business successful is difficult, especially in this economy. Is success measured in numbers or profitability? As Matt Chasen of uShip explains, many businesses take a backward approach to finding success. <br /><br />When he started uShip 6 years ago, he says he was very focused on proving out their business model. Unfortunately, a lot of businesses in the Internet space tend to create a business around hype and users and consider the business model later. <br /><br />Chasen advises entrepreneurs to focus on small, niche industries that maybe aren’t very “sexy.” uShip, for example, is an online marketplace for transportation services. It combines a relatively “old school” industry with new technology. Entrepreneurs need to realize that there are vast amounts of opportunity in areas such as this. <br /><br />In addition, Chasen suggests that if entrepreneurs are going to fail that they need to fail quickly. He says it is inexpensive and quick to prototype new busines
