Last month, Google Reader introduced a new product called Google Reader Play. It’s an experimental product that allows users to see what is popular online in a fun and new way. <br /><br />Brian Shih, a Product Manager with Google Reader, told WebProNews that his team looked at a variety of signals to find out what people were really doing within Reader. As a result, they created a new user interface that people could enjoy. <br /><br />Google Reader Play allows users to customize what they see. Typically, users see a variety of global items when they log-in. However, with Play, users can choose the categories that they want to see. In addition, Google Reader builds an online profile based upon what users like, which creates personalized content. <br /><br />One of the most interesting things about Google Reader Play is its accessibility. Because there is no set-up required, anyone can access Play and all the content it provides. <br /><br />Shih says, “It’s about bringing some of what we think are the best parts o
