Our interviews with 814 of the world’s most demanding business leaders, all in search of their next international investment opportunities, indicate that Europe needs a wake-up call if it is not to lose ground to its more dynamic competitors. Ernst & Young’s 2010 European attractiveness survey shows that Europe is vulnerable both on its Eastern front (left to rebuild its financial and social systems) and on its Western front (less cost competitive by the minute and not perceived as a “hot spot” for knowledge-intensive investments).
