While it is important to look at data and statistics, are marketers becoming so consumed with these mathematical areas that they are forgetting about intuition and creativity? As Mike Teasdale of Harvest Digital explains to WebProNews, this is, in fact, a growing trend among marketers. <br /><br />He gives an example in which a marketing director in the UK was asked where he would spend a large sum of money if it were given to him. The marketing director decided that although he didn’t have a lot of data on public relations, he felt PR was the best area the money could be spent. <br /><br />This example made Teasdale realize how much marketers really do depend on data. However, it is important for marketers to also realize that there are a lot of things happening in other areas, such as social and press. Although it is difficult to measure and obtain data from these areas, they have a powerful impact on marketing. <br /><br />In other words, Teasdale believes that marketers who are intuitive and creative could
