Beauty is big business, with thousands of new products on store shelves each year. How do you know which ones to choose?<br /><br />Kim Kardashian:<br />I’m such a beauty junkie! I’ve tried everything in every category…<br /><br />Whitney Port:<br />I’m always a sucker for going to the beauty supply stores and drug stores and can spend hours in there<br /><br />Selita Ebanks:<br />I love trying new things, new scents, new makeup, new lotions, I’m pretty obsessed.<br /><br />Even celebs could use some help choosing the right beauty buy and here it is. They call it the "Oscars of the beauty biz" – "Cosmetic Executive Women" or "CEW" beauty awards. When more than 3,600 of the industry’s experts get together and award the most innovative products of the year.
