Behind a concept, Logo design is plain useless. You cannot use any concept for your particular product, because your product is not for everyone, only picky niche will seek for it. So your logo design must have some message for that niche only. If it is company's logo design, it should communicate company's mission and objectives, how your company stands out from the odd-lot and what unique traits it possesses. Visit http://www.logomonsters.net for more information.
