<p><br /> Electronic Arts looks to have made the fastest selling sports game ever.<br /> </p><p><br /> The video games manufacturer has estimated sales of its FIFA 11 title across Europe and the US at 2.6 million since the launch in late September.<br /> </p><p><br /> Shares have jumped on the announcement.<br /> </p><p><br /> That is just a year after breaking sales records with FIFA 10.<br /> </p><p><br /> "It's been a tremendous few days for us, with FIFA 11 getting not only critical success but commercial success. It's early days," EA Sports President Peter Moore said.<br /> </p><p><br /> "It's our first 72 hours basically in the European marketplace and maybe a couple days extra in North America but it bodes well both for us and for the industry going into the Christmas sales period that we've got a title of this magnitude selling so well."<br /> </p><p><br /> Moore says he also thinks it's significant that the first two days after the European launch became the busiest period for online gaming in EA's history.<br /> </p><p><br /> He added that the ability to play games against people over the internet is creating a network effect that's fueling sales of the physical games.<br /> </p><p><br /> "The stickiness of - you've bought it and your mates gotta buy it because he wants to play against you but you don't live in the same town becomes a multiplier if you have a powerful online element and boy do we have that in FIFA," Moore added.<br /> </p><p><br /> EA has also introduced new versons of its FIFA game - including one for the iPhone and iPod touch.<br /> </p>
