Social marketing is not new. Think of the Tupperware parties of the 50s. But social media, the technology that has truly enabled local to go global, is new. And you're too late: it's already been claimed by the crowd -- meaning that marketers have at least one clear challenge: participate, don't dictate. Online, people talk to people, not to brands.<br /><br />Includes:<br />Alex Hunter, Independent Brand Consultant<br />Ian Chapman Banks, General Manager, Dell<br />Julian Persaud, Managing Director, Google<br />Ji Hee Nam, VP Digital Media, MTV<br />Paul Soon, Regional Director, XM/JWT
