H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.<br />Advertising Agency: Muse, Amsterdam, Netherlands<br />Creative Director: Sander Ejlenberg<br />Concept: Liat Azulay<br />Art Director: Phila Beroud<br />Design: Elano Collaço do Monte Teixeira<br />Account: Julien Rappy, Mich ael Littaur<br />Project management: Wouter Donkers, Machiel van der Heijden
