Why set the bar too high? Watch the newest commercial from Lexus to see how taking the hard way inspires absolute confidence.<br /><br /><br /><img src="http://ll.broadbandsports.com/images/42814_thumb.jpg" alt="2011 Lexus "The Hard Way" - Chain" title="2011 Lexus "The Hard Way" - Chain" width="150" height="90" alt="2011 Lexus "The Hard Way" - Chain"/>
