The creative concept around the opening of the first Media Markt in China was build around three extraordinary events. The flag ship store opening with a 3D projection (first time in China) and a guerilla event “Moving into Shanghai” as well as the VIP Event and store opening ceremony. <br /><br />The moving in was performed by 1000 movers, 20 tricycles, 40 trucks all over Shanghai towards the store. Media Markt showed literally moving into the store. <br /><br />At the opening day more than 20.000 visitors were hosted at the store. A 3D projection was shown on the building façade, spreading the message about Media Markt and celebrating the first store out of more than 100 all over China in a few years.
