Using the same spirit as the surrealist pop outdoor campaign and the website http://www.liptoninfinitetrip.com launched early this year for its Exclusive Collection, Lipton invites us once again to discover how far tea can take us.<br /><br />A melodic adventure signed by DDB Paris.<br /><br />The completely animated clip has been developed in partnership with the production house B-reel. It features the elements which contributed to the Internet website success : an “Infinite Travel” though six surreal, pop and poetic universes which seem to be never-ending.<br /><br />The Outlines music title “I cannot think”, launched in July, gives rhythm to it all. The result of the pairing can only be cheerful.<br /><br />Creative Directors : Pierrette Diaz/Matthieu Elkaim<br />Creatives : Nicolas Berthier/François Guyomard<br />Interaction Director : Branislav Peric<br />Digital Producers : Guillaume Cossou / Sophie Hoffman<br />Client partner : Marina Zuber<br />Account Director : Olga Papikian<br />Account Manager : Lennie Stern<br />Production : B-Reel
