Domain names have enormous value and the gates are about to be opened wide for organizations, companies and individuals to get their own piece of Internet real estate. <br />We are about to enter a historic era as ICANN accepts applications for new Top Level Domains (new TLDs) January 12, 2012 to April 12,2012. <br />Thus, instead of a .com applicants can now get their own .brand, .city, or .niche. <br />Afilias provides domain name registry services which powers many of the existing Top Level Domains including .org, .info, .mobi and is the most experienced new Top Level Domain registry. <br />With ICANNs new TLD application process the opportunity exists for any organization to apply for a new TLD that has meaning for their business, community or interest area. <br />When launching and running a new TLD one of the things people don’t think about is the technology behind that TLD. Work with Afilias, a proven new Top Level Domain registry services company.