Sidhartha Mallya, UB board member (parent company of Kingfisher), talks to us about how Kingfisher has got involved in this summer's cricket series between England and India. <br /> <br />He talks about why it is important to align with cricket and looks ahead to the series, which could see Sachin Tendulkar reach his 100th international century - unless Kingfisher ambassador Graeme Swann gets him out first! <br /> <br />Kingfisher is the World's No.1 selling premium Indian lager- http://www.kingfisherbeer.co.uk/
