Protesters from animal rights groups rally outside the Chinese embassy in Pretoria demanding the government combat Asia's illegal trade in rhino horn.<br/> Campaigner Miranda Jordan.<br/> (SOUNDBITE) (English) ANIMAL RIGHTS CAMPAIGNER, PEOPLE FOR THE LIBERATION OF ANIMALS NGO, MIRANDA JORDAN, SAYING:<br/> "We are certainly hoping to get some sort of a reaction because nobody likes to hear, outside the embassy in a foreign country, that there are people who say that they are no longer welcome because of what they are doing to their natural heritage."<br/> South Africa has lost at least 280 rhinos so far in 2011, including 16 or more critically endangered black rhinos.<br/> This student attended the demonstration.<br/> (SOUNDBITE) (English) STUDENT, NIDAA HUSAIN, SAYING:<br/> "I don't want to be part of a generation who says to their child: 'Yes, I did once see the rhino', and to them it's like a dodo is to us."<br/> Passing cars hoot their horns to show their support for the protest.<br/> In response to a growing black market demand for rhino horn - mainly in Asia - more rhinos were killed in South Africa last year than the combined total over the previous decade.<br/> The coordinator of the wildlife trade monitoring network TRAFFIC says there needs to be collaborative law enforcement between South Africa and consumer countries.<br/> (SOUNDBITE) (English) COORDINATOR, GLOBAL ELEPHANT AND RHINO TRAFFICKING, TOM MILLIKEN, SAYING:<br/> "In the last few years in Asia rhino horn for the first time has been marketed as a cure for cancer. In the traditional literature that goes back thousands of years that forms the basis for rhino horn usage never was it ever used for these purposes."<br/> In April the South African government deployed the army to the hard-hit Kruger National Park.<br/> This has brought down poaching fatalities, but has pushed the hunters onto private game reserves.<br/> Nick Rowlands, Reuters.