Taylor Swift brings her scent to Macy's.<br/> The country music star waved to fans as she walked a purple carpet to unveil her new scent, Wonderstruck, a word lifted from her hit song "Enchanted".<br/> SOUNDBITE: Taylor Swift, singer, saying (English):<br/> "I just love the word and you don't ever hear it - and it's just such a sweet way of describing a feeling. And so I wanted to make a fragrance that kind of smelled like that word feels."<br/> For over a year, the U.S. singer worked with the fragrance team at Elizabeth Arden to develop the scent.<br/> And the result is a fragrance that Swift says takes her down memory lane.<br/> SOUNDBITE: Taylor Swift, singer, saying (English):<br/> "Fragrances have such an amazing way of shaping memories and when you look back on your memories and you smell a perfume or something that you smelled way back when, it reminds you of it, sort of like music. So I knew it was a big deal and I had to really commit."<br/> Excited fans had creative ways of describing the fragrance.<br/> SOUNDBITE: Taylor Swift fan, saying (English):<br/> "It's the perfect amount of fruit and perfume, so it doesn't smell like old lady, but it doesn't smell just like fruit either."<br/> SOUNDBITE: Tyler Carney, Taylor Swift fan, saying (English):<br/> "It smells like."<br/> SOUNDBITE: Alyssa Roldan, Taylor Swift fan, saying (English):<br/> "Like vanilla and berries and just amazing."<br/> SOUNDBITE: Tyler Carney, Taylor Swift fan, saying (English):<br/> "And pure sweetness, I'm just enchanted."<br/> SOUNDBITE: Alyssa Roldan, Taylor Swift fan, saying (English):<br/> "Yes, I feel wonderstruck."<br/> Inside the store Swift posed for pictures with some 300 die-hards.<br/> Leaving one fan a little more than wonderstruck.<br/> Alicia Powell, Reuters.