The SharePoint Marketing Suite provides a compelling marketing offering built into the SharePoint environment and aims to improve enterprise websites and portals<br /><br />These services include:<br />* Web Analytics – Real time analytics, event tracking, path analysis, internal search, and automatic alerts<br />* InSight – Next generation analytics decision making engine<br />* Campaign Tracking and Advertising Effectiveness – Campaign and traffic source tracking, goal and funnel analysis<br />* Optimization – Behavioral targeting, A/B and multivariate testing<br />* Visitor Profiles – User segmentation, demographics, audience targeting, user engagement, user activity reports<br />* Voice of Customer – Page-based comments, surveys, website satisfaction polls<br />* SEO – Search engine and keywords reports, site map management, SEO violations and errors<br />* Affiliates – Campaigns, trackers and tracking links management. Built in pixel tracking support<br />* Plugins – CRM integration, third party tools integration
