Your Boy Peeing on the Seat? Gamify the Toilet<br />The Gamification Summit - The Museum of Jewish Heritage<br />Changing Behavior with Positive Reinforcement: Speed Camera Lottery & BeyondKevin Richardson, MTV <br />Our world is full of negative reinforcement and punishment for a job <br />done poorly. Games teach us that positive reinforcement works better for<br /> creating most kinds of behavior change and adherence. What about in the<br /> real world? How can we leverage those behavior-modification lessons <br />from games and apply them to our world to improve outcomes and get the <br />best out of people? Internationally-renowned designer Kevin Richardson <br />will share his vision for inspiring change through Gamification based on<br /> his experience and case studies, including his work designing the <br />sensational “Speed Camera Lottery” in Sweden.The Gamification Summit brings together top thought leaders in game <br />mechanics and engagement science. Hear what works and what doesn't in <br />this dynamic and fast-moving field through case studies, keynotes and <br />panels delivered by experts such as Gabe Zichermann (Game-Based <br />Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael<br /> Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). <br />Learn how game mechanics and the new science of engagement are rewriting<br /> the rules of brand marketing, product design and customer acquisition <br />and get your business in the game.
