Doug Guthrie: Is Decentralization China's Secret Sauce?<br />L2 - Hearst Tower<br />Module 1: Perspectives on Disruption: China's Emergent Luxury MarketDAVID CAREY | President, Hearst Magazines"Welcome"David<br /> Carey was named president of Hearst Magazines in June 2010. He is also a<br /> member of the Board of Directors of Hearst Corporation. During his <br />tenure at Hearst, he was instrumental in the acquisition of more than <br />100 magazines in 14 countries from Lagardére SCA, which greatly expanded<br /> Hearst's footprint in both the U.S. and internationally.Prior to joining Hearst, Carey was group president at Condé Nast, <br />where he oversaw that company's media properties targeted to business <br />and executive audiences. Carey led the print/digital startup of <br />Portfolio and Portfolio.com and, before that, he was vice president and <br />publisher of The New Yorker.Among other honors, Carey was named industry "Publisher of the Year"<br /> by Adweek in 2011 and was selected by Folio as a member of its "Dream <br />Team" of publishing executives.<br /><br />Carey serves on the Executive Committees of the American Advertising<br /> Federation and the Magazine Publishers of America. He is also a member <br />of the CUNY Graduate School of Journalism Advisory Committee. Carey is a<br /> graduate of UCLA.<br /><br />DOUG GUTHRIE | Dean, The George Washington University School of Business"Opportunity in Perspective: Approaching China"An expert in the fields of management, economic reform <br />in China leadership, and corporate governance, Doug is the Dean of The <br />George Washington University School of Business.Previously, he served as Professor of Management at NYU Stern School<br /> of Business. He also held a joint appointment as Professor of Sociology<br /> at NYU's College of Arts and Sciences. Doug has been a trusted adviser <br />of both multinationals and local Chinese companies and a student of <br />China for some 25 years. He is the author of Dragon in a Three-Piece <br />Suit: The Emergence of Capitalism in China, China and Globalization: The<br /> Social, Economic and Political Transformation of Chinese Society, and <br />Social Connections in China: Institutions, Culture, and the Changing <br />Nature of Guanxi. He is currently writing China's Radical <br />Transformation: Economic Reform, Global Integration, and Political <br />Change in the World's Largest Nation, which is an in-depth look at how <br />China's government-driven form of capitalism has successfully overcome <br />traditional theories of development and helped China become the economic<br /> and political juggernaut it is today.In addition to NYU Stern, Doug has also taught at Harvard Business <br />School, INSEAD, and the graduate schools of business at Stanford <br />University, Columbia University, and Emory University. He received his <br />B.A. in Chinese Literature from the University of Chicago and a Ph.D. in<br /> Organizational Sociology from the UC Berkeley.DUNCAN EDWARDS | VP International Strategy, Hearst Magazines International<br />"China Through A New Media Lense"<br /><br />Duncan Edwards is president and CEO of Hearst Magazines International, a<br /> unit of Hearst Corporation. Edwards is also executive vice president of<br /> Hearst Magazines and vice chairman of the National Magazine Company <br />(NatMag), Hearst's publishing business in the U.K., and a member of the <br />Board of Directors of Hearst Corporation.<br /><br />As the largest U.S. publisher of magazines worldwide, Hearst Magazines <br />International publishes more than 200 editions for distribution in more <br />than 100 countries. Major titles include powerful brand equities like <br />Cosmopolitan which, with 60 international editions, is the <br />largest-selling young women's magazine and has more editions than any <br />other magazine in the world; Esquire; Good Housekeeping; Harper's <br />BAZAAR; Popular Mechanics; and Seventeen. In addition, Hearst Magazines <br />International publishes other titles through joint ventures, including <br />Men's Health and Runner's World in the U.K., Madison in Australia, and <br />The Robb Report in Russia and China.<br /><br />From 2005 to 2009, Edwards was chief executive of NatMag, which <br />publishes 20 magazines in the U.K., reaching 14 million adults. He <br />joined NatMag in 1989 and served in various executive roles since then, <br />including publisher of Company magazine, director of business <br />development and managing director.<br /><br />During Edwards' time at NatMag, the company grew from publishing nine <br />magazines in 2000 to 20 in 2009, through a mix of launches, acquisitions<br /> and joint ventures. Its digital business expanded to include not only <br />online versions of its major magazines but also the U.K.'s leading <br />women's interest portal, handbag.com, and the leading consumer health <br />website, netdoctor.co.uk.<br /><br />Edwards spent the early part of his career at Media Week Ltd. and holds a<br /> dual honors degree in geography and politics from Sheffield University.MAUREEN MULLEN & SCOTT GALLOWAY | L2<br />"L2 Prestige 100®: China"<br /><br />Maureen leads L2's research and advisory group and has benchmarked <br />and/or developed digital and social media initiatives for over 300 <br />prestige brands. She began her career at Triage Consulting Group in San <br />Francisco. At Triage, she led several managed care payment review and <br />payment benchmarking projects for hospitals including UCLA Medical <br />Center, UCSF, and HCA. She has gone on to lead research and consulting <br />efforts focused on digital media, private banking, M&A, insurance <br />industry risk management, and renewable energy economics for <br />professional firms and academics. Maureen has a B.A. in Human Biology <br />from Stanford University and an M.B.A. from NYU Stern.<br /><br />Scott is the founder of L2, a think tank for digital innovation, and <br />Clinical Professor of Marketing at the NYU Stern School of Business <br />where he teaches brand strategy and digital marketing. Scott is also the<br /> founder of Firebrand Partners, an operational activist firm that has <br />invested over $1 billion in U.S. consumer and media companies.<br /><br />In 1997, he founded Red Envelope, an Internet-based consumer gift <br />retailer (2007 revs, $100mm). In 1992, Scott founded Prophet, a brand <br />strategy consultancy that employs over 250 professionals in the United <br />States, Europe and Asia. Scott was elected to the World Economic Forum's<br /> "Global Leaders of Tomorrow," which recognizes 100 individuals under <br />age 40 "whose accomplishments have had impact on a global level." Scott <br />has served on the board of directors of Eddie Bauer, The New York Times <br />Company, Gateway Computer, and Berkeley's Haas School of Business.
