Leveraging Innovation: Lessons in Bringing Sustainable Packaging to Market <br /><br />At Sustainable Brands 2011, PepsiCo Senior Vice President Advanced Research Division Rocco Papalia tells the story of Sun Chips biodegradable bag, which experienced pushback from consumers for being noisy -- despite being compostable and therefore environmentally preferable. <br /><br />He shares the difficulties of physically turning bio-degradable material into a chip bag, communicates their marketing approaches and how they fared with consumers, and shares lessons learned from their experience. <br /><br />Watch this video from SB'11 here. <br /><br />About PepsiCo <br />PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names througho
