Mike Bako, host of Inside Communications, recently sat down with Ellen LaNicca Albanese, Executive Vice President of Consumer Practice at CRT/tanaka to discuss how her agency’s awarding winning campaign for Bissel. Their outstanding work on promoting two Bissel products won them a PRSA Big Apple award! Their biggest challenge? It is hard to get people excited about cleaning their floors!<br /><br />Mr. LaNicca Albanese attributes the campaign’s success to CRT/tanaka’s whatcanbeSM process of researching and developing PR campaigns. Through this process, the CRT/tanaka team found that consumers are favoring hardwood floors in their homes, but more than 50% didn’t know how one of the products, an electric steam cleaner, worked.<br /><br />“We wanted to show a faster, easier, better way to clean your floors,” explained Ms. LaNicca Albanese, “so we decided to go with an educational campaign with five core tactics.”<br /><br />For more information on media and presentation training please visit http://www.mediatrainingworldwide.com, http://www.mediatrainingworkshop.com and continue reading http://www.mediatrainingworldwide.com/blog for news and analysis to help you communicate more effectively.<br /><br />Visit Daily National.com for more news and analysis http://dailynational.com
