They might not be big in the UK or the U.S. yet -- but watch this space, as boy band Beast are one of a number of Korean acts trying to crack the western pop music scene.<br/> And by the looks of things they're not doing badly.<br/> Hundreds of screaming fans gathered at London's Brixton Academy on Monday night for a concert dubbed -- The Invasion of K-Pop<br/> That's Korean Pop, by the way!<br/> Glamourous girl group 4 Minute were amongst the stars who took to the stage, keen to show they're on a par their western counter parts.<br/> Certainly this man -- Simon Hong -- thinks they are. Leading the campaign to get Korean pop into the mainstream in Britain, the head of record label Cube Entertainment is enthusiatic about his acts:<br/> SOUNDBITE: Simon Hong, Cube Entertainment Head, saying (Korean, with English translation):<br/> "The quality of music the K-pop artists can produce is the same level as all the great bands all over the world. it could be a risk it's one that's worthwhile taking. I am happy to be here and to be the first one to begin this whole K-pop phenomena."<br/> With a lot of the songs on Korean - the language barrier is seen as the toughest challenge for K-pop's success in English speaking counntries.<br/> But as well as this gig in London, there have been similar events outside Asia, including one in the States, showing the determination of K-pop acts and management to conquer the west and beyond.<br/> Sarah Mills, Reuters
