Humphrey Bogart makes a guest appearance on the Jack Benny Show to sell Lucky Cigarettes.<br /><br /> Lucky Strike was the top selling cigarette in the United States during the 1930s. The brand was first introduced by R.A. Patterson of Richmond, Virginia, in 1871 as cut-plug chewing tobacco and later a cigarette. In 1905, the company was acquired by the American Tobacco Company, and Lucky Strike would later prove to be its answer to R. J. Reynolds' Camel.<br /><br />In the late 1920s, the brand was sold as a route to thinness for women. One typical ad said, "Reach for a Lucky instead of a sweet." Sales of Lucky Strikes increased by more than 300% during the first year of the advertising campaign. Sales went from 14 billion cigarettes in 1925 to 40 billion sold in 1930, making Lucky Strike the leading brand nationwide.<br /><br />Lucky Strike was also a sponsor of comedian Jack Benny's radio and TV show, The Jack Benny Show, which was also introduced as The Lucky Strike Program. (wiki)<br /><br />Public Domain (age)
