Here’s what the campaign got right: <br /><br />1. Authentic brand tie-in (Superheroes fighting injustice makes perfect sense.) <br /><br />2. Coordinated relationship with 3 respected, trusted nonprofit partners <br /><br />3. Call to action that answers the 4 questions and speaks to the individual: <br /><br /> “Why me?” (One small act can make you a hero.) <br /><br /> “Why now?” (Worst famine in 60 years.) <br /><br /> “What for?” (Support ongoing work by 3 nonprofit partners on the ground.) <br /><br /> “Who says?” (The Justice League! And everyday people like you featured in the video.) <br /><br />4. Incentives to motivate action (Donations matched 100% up to $1 million.) <br /><br />5. Embedded social sharing – and more importantly compelling content (video, merchandise) to share <br /><br />6. Tangible giving levels that illustrate how a donation will be used <br /><br />7. Meaningful means to cultivate fans (newsletter and social networks) in a conversation about doing good together <br /><br />8. Inclusive of both consumers and employees. <br /><br />Learn m
