http://t.co/qMCLNvZp - <br /><br />Best Bargain Review - Canon SX40 HS 12.1MP Digital Camera<br /><br />Canon DIGIC 5 Image Processor<br /><br />The latest-generation Canon DIGIC 5 Image Processor brings phenomenal increases in processing speed and power. Improved chip architecture and algorithms deliver greatly expanded functionality with further refinement in image quality. <br />Improved noise reduction produces clearer images when shooting in low light at high ISO speeds. Enhanced i-Contrast performance adjusts differences between light and dark areas to achieve even more natural-looking results. <br />The faster processing speed also results in faster continuous shooting capability while maintaining full image quality. The DIGIC 5 Image Processor also makes possible a new, highly advanced automatic white balance system. Whereas conventional white balance makes an overall adjustment based on a single type of light source, the new Canon Multi-Area White Balance analyzes several areas of the image to determine whether different adjustments are needed, for example, for the main subject and the background. <br />Noise Reduction<br />Conventional Image Processor<br />White Balance<br />With DIGIC 5 Image Processor