Posted by Gretchen Siegchrist <br /><br />CSR and sustainability conferences and meetings generate thoughtful dialogue and enthusiasm that, unfortunately, can evaporate soon after attendees leave. Video provides a simple, cost-effective solution to this problem by providing compelling, sharable content that continues these discussions long after the conference is over. <br /><br />Here are some basic tips for successfully using video at sustainability conferences, meetings and events: <br /><br />What to Record? <br /><br />The centerpiece of most conferences are keynotes and panel sessions, so focusing on these events is a good place to start. Attendees also bring a wealth of knowledge that complements what’s being said by the panelists and speakers. Take advantage of this diversity of experience by videotaping interviews with as many conference participants as possible. <br /><br />Ask them why they came, what they’ve learned and what they’ve liked, and you’ll get great content for videos to market and promote your even
