EDITORS NOTE - EDIT CONTAINS CONVERTED 4:3 MATERIAL<br/> <br />It's a style of fashion unique to Japan, although singer Gwen Stefani has helped bring it into the international spotlight.<br/> <br />Harjyuku subculture dominates fashion in Tokyo's Shibuya district, where girls try to outdo each other in the styles stakes.<br/> <br />Anything and everything goes here, from maids to Goths -- all with an anime twist.<br/> <br />Harjyuku is just one of the many street styles the fashion show "Tokyo Runway" is hoping to market overseas.<br/> <br />The inaugural show attracted 15,000 mostly international spectators on Monday (March 19), and included home-grown labels such as "Sly" and "Lily Brown".<br/> <br />The event was also attended by the who's who of Japanese celebrities, who endorsed the Made in Japan label.<br/> <br />Model and actress Natsuki Kato was on hand, as was Youtube sensation Kyary Pamyu Pamyu.<br/> <br />SOUNDBITE: Model And Actress Natsuki Kato, saying (Japanese):<br/> <br />"I believe that Japan, as a fashion leader, with this fashion show has the potential to cross over internationally."<br/> <br />SOUNDBITE: Kyary Pamyu Pamyu, Youtube Sensation, saying (Japanese):<br/> <br />"What makes Harajuku fashion is how the girls' choose to represent themselves with confidence in a way that's enjoyable, and not just in a 'cute' way, but with some edginess as well. For example, I have an eyeball and bones on my outfit, it's not just 'cute' but a bit 'dark' as well."<br/> <br />For now international buyers will have to travel to Japan to get the clothes featured at "Tokyo Runway".<br/> <br />But if all goes according to plan, this is one runway that could safely land overseas.<br/> <br />Cindy Martin, Reuters
