http://www.lockergnome.com/social/2011/12/02/four-things-to-think-about-before-starting-a-social-media-contest/<br /><br />If you own a business or you're trying to popularize your brand among the masses, drumming up interest with a contest or a giveaway over social media seems like a pretty obvious solution. Kelly Clay talks about how you can maximize the return on the investment for the time and money you spend in pushing a contest while making sure you're playing by the rules of the platform you're using to get the message out.<br /><br />You can watch the entire live TLDR episode here:<br />http://www.youtube.com/watch?v=SjJBRZk7N1Q<br /><br />http://www.lockergnome.com/subscribe/<br /><br />https://profiles.google.com/chris.pirillo<br />http://twitter.com/ChrisPirillo<br />http://www.facebook.com/chrispirillo
