Semantic search for multimedia is a problem every video site would like to solve. Imaging being able to search for a person and getting results for every video they appear in, without needing a text description included underneath. Or trying to locate every video posted about a specific location. Or getting the context of several videos all about baseball or your favorite movie character. Semantic search is what's required to make this possible. Media Globe, a product being demonstrated at CeBIT 2011 promises to deliver semantic search for video assets, allowing search to pivot on all kinds of factors we can currently only dream of using. Here Nadine Ludwig and Jorg Waitelonis show how semantic search can work on the CeBIT show floor.